What Is Branding?
“Branding is the process of creating a DISTINCT and MEMORABLE perception of your company amongst your audience.”
Logos, colors and slogans are elements that are used to communicate about your brand. However, your Brand is the entire EXPERIENCE that someone has with your company.
Branding is what makes you stand out from the competition. It’s what positions you as that “certain something” that people prefer over the rest. Successful branding also increases your “brand equity” – the amount of money that customers are willing to pay just because it’s your brand.
